What’s old will always come back to be new at some point. Some of the most classic things in society are now considered to be the best and most fresh. A Volkswagen ad from the ’90s, “Drivers Wanted,” is making a comeback with a fresh new take from the company to appeal to a modern type of driver.
The Gold Standard of ’90s Car Ads
One of the main points of the old “Drivers Wanted” was to showcase how much Volkswagen owners love their cars. Towards the end of some of the ads, a narrator would say, “On the road of life, there are passengers, and there are drivers.” There was a specific advertisement for each Volkswagen model at the time, each showcasing what made that model unique. It was all very ’90s, with lots of subtext, which is making a comeback in the latest campaign.
A New Take on a Classic Ad Campaign
To bring the “Drivers Wanted” campaign to a newer audience, Volkswagen worked with ProdCo director Leigh Powis to create “The Great Invitation: Drivers Wanted,” with multiple stories involving different Volkswagen models that are very ’90s in feel and film style, set to House of Pain’s “Jump Around” from 1992.
A Word from Volkswagen
“Our passion has always been about our cars and our people; our drivers, our dealers, our employees,” said Kjell Gruner, President and CEO, Volkswagen Group of America. “This campaign celebrates that connection and invites everyone to share in the joy of driving a Volkswagen.”
A VW Is More Than a Car
The main message of each situation in the ad is that a Volkswagen is more than just a means of getting you to and from your destination. Instead, it helps you make memories, either with friends, family, or pets. In a time where there’s more traffic than ever, your car is still more than just a thing you sit in for half of your life. It’s where you do your best singing outside of the shower; pick up the things you need to complete DIY projects; it’s what you use to pick up someone for a first date. A Volkswagen is an extension of you.
How This Ad Is Relevant to 2026
“Now is the perfect moment to remind our enthusiasts why they love Volkswagen and to welcome others to join in,” said Rachael Zaluzec, Senior Vice President of Customer Experience and Brand Marketing, Volkswagen of America. “’Drivers wanted’ is more than a message; it’s an invitation to take the wheel, experience the freedom and fun of the road.”
Team Gillman Volkswagen of Kingwood Has the Right VW for You
There has never been a better time to get a new Volkswagen. With some of the best vehicles for sale today, you will undoubtedly fall in love with more than just their looks, and Team Gillman Volkswagen has the best prices on all 2026 models.
Why Choose Team Gillman Volkswagen
Celebrate summer with a new vehicle from Team Gillman Volkswagen of Kingwood. We take immense pride in offering customers the best prices on new and used vehicles. Our excellent sales staff can assist you in finding the perfect car, while our finance department will make sure you get the best rate possible. And when it’s time to service your vehicle, our service department will take care of it as if it were their own.
If you have any dents, scratches, windshield, or paint repair needs, the Team Gillman Collision Center and Body Shop will take the best care of you and offer a lifetime warranty on all body and paint work.
We look forward to serving you soon!